Position: Strategy & Marketing
Service Provided: Consulting & Advising
The Toy Barn is a previously owned automobile dealership located in Dublin, Ohio. The dealership offers many high-line, exotic and luxury brands including Audi, Bentley, BMW, Ferrari, Lamborghini, McLaren, Mercedes-Benz, Porsche Rolls Royce, and more.
The Toy Barn was acquired by Shawn Cunix of Cunix Enterprises in the summer of 2016. Shortly thereafter, AJ joined the executive team to lead strategy and marketing efforts.
Strategic consulting included:
Category Design - foundation for Category King
Establishment of the Toy Barn's three key pillars of
business: Trust, Selection, Experience.
Developed and implemented corporate compensation structure
Marketing consulting included:
Extensive Overall Company Re-Branding
"Magnificent Previously Owned Vehicles"
Complete Website Re-Design
Comprehensive Social Media Strategy
Established all Channels, Content, Schedule
Video Production of New Television Commercials
Audio Production of New Radio Commercials
SEO & Activation of Website and Social Media Analytics
Established Community Outreach Programs
Key Performance Indicators:
Increased year-over-year Auto Sales & Finance Gross Profit by an average of 28.87%.
Increased year-over-year Service Department Gross Profit by an average of 77.62%.
Increased year-over-year Retail Unit Sales by an average of 39.67%.
Increased year-over-year Total Leads by an average of 43.87%.
Social Media Impact - Facebook (primary channel):
Increased total fans by 311.9.%
Increased impressions by 2,454.6%
Increased engagements by 1,669.1%
Community Involvement Initiatives
Nationwide Hospital Visit - Spring/Summer 2017
Nationwide Hospital Visit - Fall 2016
Families for a Cure Toy Drive - Winter 2016/17
Out-of-State Client Video
Television Commercials - Trust, Selection, Experience
Braxton Miller - NFL Player & OSU football star
Cardale Jones - NFL Player & OSU football star
Toy Barn Brochure - Marketing Material