Toy Barn Cars

Position: Strategy & Marketing

Service Provided: Consulting & Advising

www.ToyBarnCars.com

Company Description:

The Toy Barn is a previously owned automobile dealership located in Dublin, Ohio. The dealership offers many high-line, exotic and luxury brands including Audi, Bentley, BMW, Ferrari, Lamborghini, McLaren, Mercedes-Benz, Porsche Rolls Royce, and more. 

Additional Details

The Toy Barn was acquired by Shawn Cunix of Cunix Enterprises in the summer of 2016. Shortly thereafter, AJ joined the executive team to lead strategy and marketing efforts. 

Strategic consulting included:

     Company Design 

     Product Design

     Category Design - foundation for Category King 

     Establishment of the Toy Barn's three key pillars of

          business: Trust, Selection, Experience. 

     Developed and implemented corporate compensation structure

Marketing consulting included:

     Extensive Overall Company Re-Branding

          "Magnificent Previously Owned Vehicles"

     Complete Website Re-Design

          www.ToyBarnCars.com

     Comprehensive Social Media Strategy

          Established all Channels, Content, Schedule

     Video Production of New Television Commercials

     Audio Production of New Radio Commercials 

     SEO & Activation of Website and Social Media Analytics

     Established Community Outreach Programs

Key Performance Indicators:
     Increased year-over-year Auto Sales & Finance Gross Profit by an average of 28.87%. 

     Increased year-over-year Service Department Gross Profit by an average of 77.62%.

     Increased year-over-year Retail Unit Sales by an average of 39.67%. 

     Increased year-over-year Total Leads by an average of 43.87%. 


​     Social Media Impact - Facebook (primary channel):
          Increased total fans by 311.9.%
          Increased impressions by 2,454.6%
          Increased engagements by 1,669.1%

Community Involvement Initiatives

Nationwide Hospital Visit - Spring/Summer 2017

Nationwide Hospital Visit - Fall 2016

Families for a Cure Toy Drive - Winter 2016/17

Out-of-State Client Video

Television Commercials - Trust, Selection, Experience

Endorsement Videos

Braxton Miller - NFL Player & OSU football star

Cardale Jones - NFL Player & OSU football star

Toy Barn Brochure - Marketing Material

Toy Barn Cars