Position: Strategy & Marketing

Service Provided: Consulting & Advising

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www.ToyBarnCars.com

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Company Description:

The Toy Barn is a previously owned automobile dealership located in Dublin, Ohio. The dealership offers many high-line, exotic and luxury brands including Audi, Bentley, BMW, Ferrari, Lamborghini, McLaren, Mercedes-Benz, Porsche Rolls Royce, and more. 

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Additional Details: 

The Toy Barn was acquired by Shawn Cunix of Cunix Enterprises in the summer of 2016. Shortly thereafter, AJ joined the executive team to lead strategy and marketing efforts. 

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Strategic consulting included:

     Company Design 

     Product Design

     Category Design - foundation for Category King 

     Establishment of the Toy Barn's three key pillars of

          business: Trust, Selection, Experience. 

     Developed and implemented corporate compensation structure

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Marketing consulting included:

     Extensive Overall Company Re-Branding

          "Magnificent Previously Owned Vehicles"

     Complete Website Re-Design

          www.ToyBarnCars.com

     Comprehensive Social Media Strategy

          Established all Channels, Content, Schedule

     Video Production of New Television Commercials

     Audio Production of New Radio Commercials 

     SEO & Activation of Website and Social Media Analytics

     Established Community Outreach Programs

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Key Performance Indicators:
     Increased year-over-year Auto Sales & Finance Gross Profit by an average of 28.87%. 
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     Increased year-over-year Service Department Gross Profit by an average of 77.62%.
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     Increased year-over-year Retail Unit Sales by an average of 39.67%. 
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     Increased year-over-year Total Leads by an average of 43.87%. 

​     Social Media Impact - Facebook (primary channel):
          Increased total fans by 311.9.%
          Increased impressions by 2,454.6%
          Increased engagements by 1,669.1%

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